I’m a marketing and brand professional who enjoys both shaping strategy and bringing it to life through content and execution.

At the heart of my work is a commitment to authenticity, collaboration, and thoughtful problem solving. I believe in the power of storytelling to captivate audiences, paired with a strategic and data-driven approach to support business goals. I strive to bring that balance into everything I do.

My interest in all-things-creative started at a young age, and was initially sparked by a deep love for drawing and painting. As time progressed, I explored other outlets like journalism, sculpture, music, and photography. My continual pursuit of creative endeavors eventually led me to pursue a degree in graphic communications. Over the years, I've honed my skills and embraced new challenges, constantly pushing myself to grow.

I began my career in an agency setting, where I had the opportunity to lead all creative work for a wide range of clients, from medical practices, to large e-commerce brands, to local breweries. This experience shaped how I think about both creativity and strategy, and gave me a strong foundation in building brands from the ground up.

In my current role at Redpath and Company, I focus on continually strengthening the firm’s brand, its messaging, and supporting go-to-market efforts for new services and locations. I lead communications across social, web, email, and print, with an emphasis on performance and aligning marketing efforts to business goals. I also play a key role in firmwide projects including supporting and testing our new ERP, identifying CRM needs and researching new platforms, pilot-testing AI tools, and more.

Looking ahead, I'm eager to continue growing within the ever-evolving landscape of marketing and design. I'm dedicated to staying curious, pushing myself creatively, and doing work that is both meaningful and effective.

Thank you for exploring my portfolio! I’m always open to connecting and collaborating.