Abridged Beer Company, beloved for its locally-made craft beers, delicious food, and vibrant community atmosphere, faced challenges in maintaining a consistent social media presence. The brewery sought to move beyond their typical close-up burger photos and desired a partner to develop and manage a robust organic social media strategy.
THE PROJECT
Social Media Strategy & Management
MY ROLE
Social Media Strategy, Content Creation, Calendar Management, Scheduling & Posting, Community Management
Abridged Beer Co.
Building a Community through Social Media
For Abridged Beer Co., we adopted a human-centric approach to social media, giving the brand a distinct personality by showcasing the people behind the business, as well as the loyal customers. This strategy fostered authentic connections and enhanced engagement, resulting in a significant increase in both interest and interaction. By celebrating employees and patrons alike, we strengthened community ties and transformed Abridged Beer Company's social media presence into a vibrant, engaging hub.
The Result
By taking over content creation and management for the Abridged social media account, engagement soared by 876% and impressions increased by 138% month over month. Posting more frequently helped keep the brand top of mind, while a human-centric approach to content fostered a deeper connection with the audience. This strategy not only boosted visibility but also seeks to strengthen customer loyalty and community engagement.
