Mosaic Breast Imaging redefines women’s imaging services with a patient-first approach. From interior design to operations, every detail of their clinic is carefully curated to ensure the utmost comfort for patients. Mosaic reached out as they were just opening their doors, seeking a comprehensive marketing strategy to establish their brand from the ground up.
THE PROJECT
Comprehensive Marketing Strategy
MY ROLE
Brand Design, Campaign Ideation, Scriptwriting, Photo & Video Shoot Planning & Producing, Social Media Strategy & Management
Mosaic Breast Imaging
COLOR PALETTE
Evoking Comfort & Elegance
From the soothing color palette to the soft lines and shapes throughout the logo, every part of this brand was intentionally crafted to evoke feelings of comfort balanced with elegance. The many pieces making up the logomark were not only representative of the Mosaic name, but also representative of a unified community coming together to support each other on a journey that is often nerve-wracking and uncertain. The merging of the mosaic pieces in the logomark, paired with a soft and sophisticated type face, were crafted intentionally to convey a welcoming professionalism - signaling to women that they will be comfortable and cared for.
Television & Social Media Advertising
Harnessing the power of targeted advertising on Facebook and Comcast, we tailored campaigns to reach women aged 30 and up, promoting vital mammography services to the local community. Our Facebook ads emphasized convenience, comfort, and the importance of early detection, resonating deeply with our audience. Meanwhile, Comcast commercials showcased over three decades of community commitment, spotlighting easy scheduling, swift visits, and a serene spa-like environment. The outcome? A surge in appointment requests and branded searches, illustrating heightened brand interest and engagement.
“What you do matters a lot to my patients.
I had a patient come in yesterday - after years of not having mammograms. She came in because of the appealing ads on social media. I just biopsied her today and I am quite sure it will come back as cancer.
What you do matters, of course in and of itself, and the services you provide to your inside businesses and your outside accounts as well.
But, in this instance, you have probably helped save somebody's life by being so good at what you do. Many thanks.”
- Lead Radiologist at Mosaic
Directly Addressing Patient Pain Points
The "Same-Week Appointments, Same-Day Results." campaign was designed to tackle patient frustrations and anxieties head-on, communicating timely access to care in a clear and concise manner.
Through eye-catching mailer postcards and dynamic social media ads, we engaged audiences of all ages. As a result, patients embraced the convenience and care, increasing call-volumes and appointment bookings.
The Result
Working closely with Mosaic Breast Imaging to ensure their branding and digital presence told a meaningful story about who they are and what they do produced significant results for the brand. Our brand identity creation and marketing strategy support allowed Mosaic Breast Imaging to gain traction in the competitive healthcare industry and more than quadruple their patient volumes year-over-year.
The development of a new online experience that spoke directly to the concerns and questions patients have added to the patient-first experience Mosaic prides themselves on. Our SEO efforts helped attract new patients to the practice and improved its visibility in search engine results. Mosaic Breast Imaging continues to partner with us for ongoing support in various initiatives.