Over the past year and a half at Redpath and Company, I’ve worked across a wide range of marketing initiatives, helping evolve the firm’s brand, strengthen its messaging, and build a more cohesive and effective marketing presence.

My role has been focused on continuous improvement. I’ve been shaping how the brand communicates and shows up over time across multiple channels, teams, and touchpoints.

My Role
Senior Marketing Coordinator
Brand Strategy | Content & Campaign Execution | Visual Direction | Cross-Functional Marketing

Redpath and Company

Establishing a Strong Brand Foundation

In partnership with an external agency, we developed a comprehensive brand identity guide to unify how Redpath communicates and positions itself in the market.

This work defined:

  • Brand positioning as a proactive, strategic partner

  • A clear and consistent voice and tone

  • Core messaging frameworks across audiences

  • A defined value proposition and key differentiators to ensure clarity and consistency in how the brand shows up

Elevating the Brand Visually

A key opportunity was modernizing how the brand looked and felt in-market.

I led and coordinated brand photoshoots to create a more cohesive and elevated visual identity that aimed to balance professionalism with approachability.

These assets became foundational across marketing collateral, presentations, proposals, and other digital and print content to ensure consistency across messaging and visual execution.

Strengthening Content & Thought Leadership

To reinforce Redpath’s position as a trusted advisor, we expanded our content strategy and thought leadership efforts across our website, social media, and digital campaigns.

This included launching “Redpath Voices,” a series designed to bring forward multiple expert perspectives and create more dynamic, cross-practice content.

Building a More Effective Marketing Engine

Beyond brand and content, I’ve supported broader marketing initiatives that improve how the firm operates and grows:

  • Currently leading our website overhaul project

  • Go-to-market efforts for new service lines and office locations

  • CRM evaluation to improve marketing and business development alignment

  • Evolve employer branding and recruiting messaging

This work required close collaboration across teams and a balance of strategy and execution.

Reflection

This role has continued to expand the way I think about creative work. I don’t just view creative through the lens of individual campaigns, but as part of a larger system.

At Redpath, I’ve focused on making the brand more cohesive, the messaging more intentional, and the marketing more effective over time by balancing strategic thinking with hands-on execution across a wide range of initiatives.

Driving Measurable Growth

These combined efforts have contributed to significant improvements in performance, particularly on LinkedIn. Over the last 365 days, we have seen:

  • +50% increase in impressions per post

  • +468% increase in clicks per post

  • +178% increase in engagement rate

  • +506% increase in reposts

  • +143% increase in comments

This growth reflects stronger content, clearer messaging, and increased employee advocacy. In addition, Redpath’s competitive positioning improved:

  • Engagement ranking increased from ~#6–7 to #2

  • Follower ranking increased from ~#9 to #3

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